Continuing our relationship with O’Brien, we wanted to do something really different for their theater ad. Knowing that this would be playing in front of various movies, we wanted to pay tribute to the heightened stakes that many buddy cop movies use. Although we had to stick to the 30 second format, we had a little bit more creative freedom with our message due to not having to adhere to Co-Op guidelines. The end result is a piece of advertising that is as entertaining as the movie as you’re about to see. Maybe more so!