Project Description

This spot, made specifically for the commercial break of Super Bowl 49, took a few elements of our past commercials with a new dynamic… an anthropomorphized AC Unit that causes chaos for a family. Using comparable sounds (clicking and banging) and common repair issues (blowing out hot air, leaking water or coolant) we wanted to get across how annoying a broken HVAC unit could be. Instead of asking if your refrigerator is running, maybe you should ask if the AC is. And if it’s running incorrectly, then surely an O’Brien tech can wrangle it in.