Project Description

If you’ve ever made the voyage to Raleigh by way of Wilmington, or vice versa, you know that there is no avoiding the lonely, boring, and sleep-inducing stretch of road that is I-40.  So, how do you remind travelers to consider avoiding this pitfall when making their travel plans in the future…by way of radio ads?  We decided to leave it up to I-40 himself.  Inspired by the likes of Ben Stein and Steven Wright, our voice talent Matthew Eagen, nailed his characterization of a stretch of asphalt come to life.

Have you seen my trees…

or…this field?