We were asked to show a montage of scenes, focusing on a woman’s legs and face to show off their laser hair removal. We got to work figuring out what we wanted to show in those scenes, writing copy that accented the visuals, and finding the talent to pull it off. Our next step involved location scouting, utilizing a new modern bathroom, a newly bricked area of downtown Wilmington, NC, and a perfectly lit backyard for the quiet night at home scene. When the lifestyle shots were all edited together with the perfect voice over, the notion to get laser hair removal sells itself. Spend more time doing the things you love, and less time shaving and waxing.