Another car dealership, but another way of approaching the concept! We wanted this spot to be geared towards family’s, specifically mothers. This concept was somewhat inspired by Mitsubishi’s national spots (here) but knowing it had to be mostly animated. We decided to use a child’s hands and voice over to give it a playful tone, while cutting out all of the images and filming her move them around the page. It took a bit of time to get the timing right, but the result is great!